Advanced technologies have created a platform for the world of sports to sit on. The creation of fan apps, digital playbooks, and social media are just a few examples of how technology has advanced the sports industry. Mega brands such as Apple, Oracle, Intel, AT&T, and GoPro have found success in sponsoring sports properties for years, and the list does not stop there. Sponsoring sports properties allows for a brand’s logo to be known by the fans, but many technology brands now take it one step further.
Hookit’s Technology Brands In Sponsorship Report helps sponsors in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands. To do this, Hookit uses the Promotional Effectiveness Score developed specifically for brand sponsors.
“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy."
- Ray Hilvert, VP Sports Marketing, New Balance
“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
- Zak Brown, Executive Director of McLaren Technology
“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to the brand.”
- Sam Hopgood, Digital Marketing Manager, Rip Curl