Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other parts of Marketing at TaylorMade.
I think that the main challenge is still getting the measurement aspect and understanding what’s working and what’s not working. We use a lot of our social analytics tools to understand what kind of content people like based on their interaction and engagement with it. - Ryan
“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy."
- Ray Hilvert, VP Sports Marketing, New Balance
“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
- Zak Brown, Executive Director of McLaren Technology
“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to the brand.”
- Sam Hopgood, Digital Marketing Manager, Rip Curl