Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other parts of Marketing at TaylorMade.
"I think that the main challenge is still getting the measurement aspect and understanding what’s working and what’s not working. We use a lot of our social analytics tools to understand what kind of content people like based on their interaction and engagement with it."