Which Brands Are Getting The Most From Their Sponsored Properties?
When it comes to sponsorship, data enables sponsor brands to make smarter sponsorship decisions. This guide ranks the effectiveness of brands’ sponsorship portfolios across key industry segments using the Hookit Brand Score.
- Executive Summary
- Why Do Brands Need Analytics?
- Performance-based Sponsorships
- Sponsorship Metrics That Matter
- Brand Segment In Focus: Technology
- The Hookit Brand Score
- Key Takeaways