In this episode, host Roger Breum interviews Jeff Taylor, Global Team Lead for Athletes & Ambassadors at Jaybird Sport. They discuss how Jaybird chooses and works with athletes, the biggest challenges of working with a global set of athletes and ambassadors, and implementing incentives for athletes and ambassadors for brand promotion.
“Being able to back into the ROI of our ambassadors by using Hookit data has changed the way we work with our ambassadors at Jaybird.”
– Jeff Taylor, Global Team Lead for Athletes & Ambassadors @ Jaybird Sport
“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy."
- Ray Hilvert, VP Sports Marketing, New Balance
“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
- Zak Brown, Executive Director of McLaren Technology
“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to the brand.”
- Sam Hopgood, Digital Marketing Manager, Rip Curl