Spontech Podcast Series:

Jaybird Sport

In this episode, host Roger Breum interviews Jeff Taylor, Global Team Lead for Athletes & Ambassadors at Jaybird Sport. They discuss how Jaybird chooses and works with athletes, the biggest challenges of working with a global set of athletes and ambassadors, and implementing incentives for athletes and ambassadors for brand promotion.

Jeff talks about:

  • His career background & how he came to be the Global Athlete Team Lead at Jaybird
  • Athletes & their involvement in the larger Jaybird organization (beyond just sports marketing)
  • The importance of personality and brand fit for their ambassadors
  • The cultural implications of a global set of ambassadors
  • Implementing incentives for athletes and ambassadors for brand promotion
  • How Jaybird stays connected with their ambassadors
  • What’s coming next – the importance of the quality of the relationship between a brand and the brand ambassador
 
 
“Being able to back into the ROI of our ambassadors by using Hookit data has changed the way we work with our ambassadors at Jaybird.”
Jeff Taylor
Global Team Lead for Athletes & Ambassadors