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Spontech Podcast Series: Jaybird Sport

 

In this episode, host Roger Breum interviews Jeff Taylor, Global Team Lead for Athletes & Ambassadors at Jaybird Sport. They discuss how Jaybird chooses and works with athletes, the biggest challenges of working with a global set of athletes and ambassadors, and implementing incentives for athletes and ambassadors for brand promotion.

 

Jeff talks about:

  • His career background & how he came to be the Global Athlete Team Lead at Jaybird
  • Athletes & their involvement in the larger Jaybird organization (beyond just sports marketing)
  • The importance of personality and brand fit for their ambassadors
  • The cultural implications of a global set of ambassadors
  • Implementing incentives for athletes and ambassadors for brand promotion
  • How Jaybird stays connected with their ambassadors
  • What’s coming next – the importance of the quality of the relationship between a brand and the brand ambassador

 

“Being able to back into the ROI of our ambassadors by using Hookit data has changed the way we work with our ambassadors at Jaybird.”

– Jeff Taylor, Global Team Lead for Athletes & Ambassadors @ Jaybird Sport

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy."

- Ray Hilvert, VP Sports Marketing, New Balance

“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”

- Zak Brown, Executive Director of McLaren Technology

“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to the brand.”

- Sam Hopgood, Digital Marketing Manager, Rip Curl