SPORTS MARKETING REPORT

Global Football: The Impact of Coronavirus on Sponsorship Value

This 29-Page Report Details The Impact On Brands Across Multiple Industries Invested In Global Football (Soccer) During The Global Pandemic And The Content That Is Working With Teams Back On The Pitch.

WHICH LEAGUES, TEAMS, AND ATHLETES CONTINUED TO DRIVE VALUE FOR PARTNERS DURING SUMMER 2020?

In this report, you'll find social engagement stats, sponsorship value metrics, and trending content from our in-depth study of the impact of cancelled and suspended games due to COVID-19.

This Report Includes...

  • High Level Impact
  • Brand Analysis
    • Apparel & Accessories
    • Finance
    • Automotive
    • Alcohol
    • Travel
    • Consumer Electronics
    • Gambling
    • Beverage
  • Sport Entity Performance by League
    • La Liga
    • Premier League
    • Bundesliga
    • Serie A
  • Trending Content
  • Key Takeaways

ABOUT HOOKIT

At Hookit, our goal is to evolve the sponsorship model in the age of new media, advanced technology, and changing fan behavior. While marketing analytics have been applied to nearly every other type of marketing spend, sponsorship has lagged behind in measurement even as social media has dramatically changed the dynamics of sponsorship, creating huge opportunities for brands to engage fans and target consumers.


As a pioneer in the Spontech space, Hookit brings the power of AI to revolutionize the way brands invest in sponsorships in order to maximize their ROI. Our platform allows brands and sports organizations to evaluate their current partnerships, optimize their sponsorship strategies, and discover new potential partners.

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy."

Ray Hilvert
VP Sports Marketing, New Balance
“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
Zak Brown
Executive Director of McLaren Technology
“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to the brand.”
Sam Hopgood
Digital Marketing Manager, Rip Curl