Sponsorships in Esports

How Can Brands Make Smart Sponsorship Decisions in Esports?

Esports is ripe for sponsorship. Find out how to make the most of the opportunity based on what your sponsorship objectives are.

  • Executive Summary
  • Esports - Why Is It Interesting For Brand Marketers
  • Sponsorships in Esports
  • Social Media and Esports
  • Measuring Esports Investments
  • What Does The Data Say?
  • Key Takeaways


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Ray Hilvert
VP Sports Marketing, New Balance
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Zak Brown
Executive Director of McLaren Technology
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Sam Hopgood
Digital Marketing Manager, Rip Curl