The 50 Most Marketed Brands In Sports

This 23-Page Report Dives Into The Data & Trends Behind The Ranking Of Top Brands In Sports

Chasing Sponsorship Value

An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better

This report dives into the methodology used to rank the brands, the trends in sponsorship including the impact of COVID-19, and how to use the data as a sports marketer. In addition to a look at where the value comes from in the world of sports, the report breaks down the metrics inside 4 key industries: Apparel & Accessories, Automotive, Beverage, and Financial Services. Each sections contains tips on how to evaluate, benchmark, and optimize your sponsorship portfolio.


Key Takeaways:

  • The Impact of COVID-19 on Sponsorship Value
  • 2 Levers to Improve Sponsorship Value
  • Average Sponsorship Value by Sport and Partner Type
  • An In-Depth Look at Sponsorships by Sector:
    • Apparel & Accessories
    • Automotive
    • Beverage
    • Financial Services
  • The Future of Sponsorships


The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend. As a pioneer in the Spontech space and strategic partner of the world’s largest brands, Hookit empowers marketers to impact the bottom line by measuring sponsorship spend and partnerships against a standardized set of KPIs. We combine real-time dashboards with insights and recommendations that can be leveraged across your organization to positively impact your sponsorship strategy and results.

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy."

Ray Hilvert
VP Sports Marketing, New Balance
“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
Zak Brown
Executive Director of McLaren Technology
“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to the brand.”
Sam Hopgood
Digital Marketing Manager, Rip Curl