2020 SPONSORSHIP YEAR IN REVIEW

The State of Sports Marketing

This 72-Page Report Dives Into The Data & Trends That Impacted The Brands Invested In Sports

THE LEADING BRANDS & TOP PROPERTIES IN SPONSORSHIP

Hookit’s 2020 Sponsorship Year In Review is compiled to allow marketers to benchmark their brand against other brands in their segment who are also investing in sports sponsorship as well as across industry verticals. This report focused on nearly 8,000 brands sponsoring major professional sports leagues, teams, and athletes.

 

CONTENTS:

  • 2020 By The Numbers
  • Executive Summary
  • The Leading Brands & Categories In Sponsorship
  • Top Sports Properties on Social Media
  • COVID-19 Impact on Sport & Sponsorship
  • On The Rise: Sports Properties & Brands To Watch
  • Lessons Learned From 2020 & Trends For 2021

ABOUT HOOKIT

The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend. As a pioneer in the Spontech space and strategic partner of the world’s largest brands, Hookit empowers marketers to impact the bottom line by measuring sponsorship spend and partnerships against a standardized set of KPIs. We combine real-time dashboards with insights and recommendations that can be leveraged across your organization to positively impact your sponsorship strategy and results.

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy."

Ray Hilvert
VP Sports Marketing, New Balance
“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
Zak Brown
Executive Director of McLaren Technology
“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to the brand.”
Sam Hopgood
Digital Marketing Manager, Rip Curl