2018 Year in Review

Sponsoring a winning team is nice, but does that move the needle for a brand? We dove into the data from 2018 to look at which sports leagues, teams, and athletes drive real value off the field for their partner brands.

  • Executive Summary
  • Sports Properties 2018
  • Top Athletes 2018
  • Top Teams 2018
  • Top Leagues / Sports Federations 2018
  • Top Sports Properties by Hookit Marketability Score

Hookit’s 2018 Year In Review is built to help sports properties understand their place within the sports sponsorship ecosystem. Included is a review of essential social media metrics for sport properties and the Hookit Marketability Score, which helps properties understand who is the most effective at promoting their sponsors. 


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“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy."

Ray Hilvert
VP Sports Marketing, New Balance
“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
Zak Brown
Executive Director of McLaren Technology
“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to the brand.”
Sam Hopgood
Digital Marketing Manager, Rip Curl